• Marketing
  • Special Events
  • Design Consultation & Historic Preservation
  • Economic Development
  • Security and Maintenance Advocacy
  • Community Enhancement

Welcome to Downtown Escondido!

Welcome to the historic district of Escondido. Most DBA Board Members are also current business owners or have previously owned businesses so we certainly understand what it takes to open a new business. We applaud you and thank you!

1962 - Present
History of the DBA
The DBA was started in 1962 by some community­ minded downtown business owners. It was developed so  business owners could get to know their fellow entrepreneurs and business neighbors, to speak as an advocate and to market and promote Downtown Escondido. It was also started to be an advocate for businesses, the fire department and the police department.

Current Events and History of Successes
Downtown Events
One way the DBA promotes the downtown is by developing events or assisting in the development and running of events. We encourage you to participate in some of the events. Being a part of these events is not only fun but a key element to being a part of the community.  DBA events bring shoppers, investment, visitors and awareness to Grand Ave., and the City of Escondido in general.  These events support of the economic health and cultural tourism goals of the district.

  CURRENT EVENTS (we put on ourselves or assist with):
  • ­ The Escondido Street Faires – Since 1990 (May & October)
  • ­ For The Love of Chocolate Festival – Since 2012
  • ­ Escondido Tamale Festival – Since 2015 - held in November
  PREVIOUS EVENTS (we helped develop or assisted with):
  • ­ The Farmers Market
  • ­ Cruisin Grand (Friday nights 4-9pm, April thru September)
  •  The Wedge – Since 2012
  • ­ Jingle Bell Cruise
  • ­ Taste of Downtown
  • ­ Tour de Fork
  • ­ Fashion Week
  • ­ First Night Escondido
Previous DBA accomplishments & efforts:
Successful lobbying for re­opening Grand Ave west across Centre City Pkwy to allow direct access to downtown business district from freeway; advocacy to city to ease restrictions a) on Grand Ave microbreweries and alcohol­serving businesses/hours of operation, and b) on parking requirements for Grand Ave businesses; design assistance supporting preservation of historic buildings; additional downtown lighting on streets and in alleys; American flags on Grand on major holidays; additional/upgraded trash containers in the downtown; seasonal and hometown heroes street banners; creation of historic storefront/visitor center from former blighted building on Grand, (former) pocket park on Pennsylvania replacing blighted lot; free design support to member businesses; flowers on medians; Downtown Haunted House and trick or treat; advocacy for sidewalk dining, pedestrian safety, beautification; advocacy to allow urban residential zoning in the downtown; advocacy to protect/expand central park; advocacy to change zoning around park to allow additional retail/office/residential use; much more.
The DBA listens to its member businesses, works to stay abreast of urban trends, works with police and city staff on security, beautification, business and economic issues, and continues to follow guidelines of the successful National Main Street program for healthy historic downtowns.

Monthly Meetings
We invite you to join us at our bi-monthly Merchant Meetings. They are held the 4th Thursday of every other month in the evening at a Grand Avenue restaurant or business. We will notify you via email about the date and time of the meetings.  Please make sure we have your email address.  To get on our list, email us at: [email protected].  It is a great opportunity to meet and get to KNOW your neighbors.  We discuss various issues that affect our businesses and the downtown area.  City representatives often sit in and update us on city planning that might affect downtown.  This is a great opportunity to ask direct questions of the city staff. 

The DBA Board of Directors have board meetings monthly, on the 3rd Wednesday of every month.

Board Members
The Board of Directors consists of VOLUNTEER Downtown business and property owners.  Members volunteer for the position because of their passion for Downtown.  Board members are asked to sit on at least one eDBA committee and to volunteer at DBA events on behalf of the Escondido Downtown Business Association and your neighbor businesses.

Alex MacLachlan, President – 760-­207-­6321 (Former owner, California Avocado Grill)

Dan Forster, Vice President – 760-­755-­7554 (Co-Owner, Design Moe)

Louisa Magoon, Secretary – 760-­233­-9500 (Co-Owner, The Grand Tea Room)

Bob Magoon, Board Member (Co-Owner, The Grand Tea Room)

Julianne Jones, Board Member – 760-­739­-0158 (Owner, Studio 158)

Fran Ronalds, Board Member – 760­-739-­9802 (Co-Owner, The Sculpture Salon)

Again, we welcome you to historic downtown Escondido. It is an exciting time for downtown. Several businesses have recently opened or are in the process of opening.  Please get to know your neighbors and your Downtown Business Association Board Members.  Contact any one of us if you have any questions. We look forward to meeting you and working with you.


There are no paid positions at this time, but the eDBA is always looking for graphic artists, writers, event, marketing and web professionals or students to help with events and marketing.

Help us make Downtown Escondido the very best downtown around, please call the eDBA office at
(760) 877-8582


Parking Map (Click to enlarge)


Escondido Downtown Business Association , 243 S Escondido Blvd #701, Escondido, CA 92025  (760) 877-8582

A Motley Crew...Escondido DBA Board Members:  Dan Forester, Alex MacLachlan Louisa Magoon and Bob Magoon at the 2017 Grand Ave Festival.